When you’re trying to build a successful takeaway business, the presentation of your meals is almost as important as the way everything tastes.

A good takeaway isn’t just about the delicious food you serve, but also about the overall customer experience that people get when ordering from you – this includes the moment the customer opens their takeaway bag or sits down at your table.

One thing that you may want to think about when it comes to presentation is napkins – they could be the perfect budget-friendly tool to make your brand much more memorable.

Why napkins?

Napkins are more than just a way to wipe spills. They're a blank canvas waiting to showcase your brand personality and attention to detail.  

These are a great tool to use as they can reinforce your brand recognition and build customer loyalty.

We’d recommend choosing colours and patterns that reflect your restaurant's style, as it might confuse customers if you go completely against your usual branding.

You could also use napkins to discreetly advertise upcoming promotions or new menu items, which could make a really big impact on driving future sales.

How to create budget-friendly napkins for your business

Here's how to create a memorable experience for your customers without overspending:

• Buy in bulk if you can: You can save money by buying items in bulk. Pack Genie offers a variety of napkin options in bulk quantities, ensuring you have a steady supply without breaking the bank.
• Think about size: The bigger the napkin, the more it’s going to cost, so be realistic about the kind of napkins your business will need. For example, if you’re running a coffee truck, you won’t need a full-size napkin for customers.
• Choose sustainable materials: At Pack Genie, we’re passionate about offering biodegradable and recyclable materials and we encourage all of our customers to think about this when they’re placing an order.

Tips for designing your napkin

The design of your napkin is really important, and it should reflect your business.

If you’re a fish and chip shop, printing out blue napkins that have nautical images like fish, boats, or the sea is something that would make sense – not so much if you’re an Indian takeaway.

Try to keep your design as simple as possible. Your customers aren’t going to be examining the napkin in detail, so you want to choose graphics that are easy to see and read at a quick glance.

Need some more help designing your napkins? Get in touch!

Tags: napkins, printed napkins, personalised napkins, takeaway business, food business