When you’re running a takeaway food business, first impressions matter.

When it comes to something that’s as quintessentially British as fish and chips, people already have some expectations about what they’re expecting. Your packaging is more about just wrapping up a meal, it’s about creating an experience that your customers will love.

Here’s how you can create a top-notch experience using personalised fish and chip boxes.

1. Your Boxes Should Reflect Your Brand

You shouldn’t just see your fish and chip boxes as containers, but as ambassadors for your brand.

When you’re coming up with your design, go with something that’s infused with the personality and essence of your business. Try to use your brand colours, logos, and tagline that will form the basis of your visual identity.

This is important as it will establish brand recognition and foster a connection with customers who will soon be able to identify your packaging at a glance.

1. Stick To the Theme

People know what to expect with fish and chip boxes, so stick to images and graphics that people are used to – think waves, boats, fish and other coastal-inspired images.

Just because there’s a theme doesn’t mean that you can’t get a bit creative and throw your spin on the classic fish and chip packaging to make it your own.

1. Add Some Personalised Messaging

Why not add a personal touch to your fish and chip boxes with some customised messaging that will speak to your customers. 

Warm messages, humour, or even a simple 'Thank You' not only express appreciation to your valued customers, but also helps to further build that connection that will keep them coming back week after week.

Personalised notes or quirky phrases can turn the average Friday night takeaway into a memorable experience that they look forward each week to.

1. Experiment With Interactive Elements

Transform your fish and chip boxes into an interactive experience for your customers by adding trivia, puzzles, or QR codes to your boxes.

Whether it’s to keep the kids occupied during mealtime or bring the family together over some fun trivia questions, it’s a fun way to engage the senses and create a memorable association with your brand.

1. Don’t Forget About Functionality

While the appearance of your personalised fish and chip boxes are important, don’t forget about functionality.

Ensure your boxes are sturdy, easy to handle, and provide a secure enclosure for the meal. 

Features like built-in condiment compartments or tear-off plates add practical value, too.

Tags: personalised food boxes, food businesses, takeaway businesses, fish and chips, personalised fish and chip boxes