Like any manager of a food business would know, convenience reigns supreme. Takeout has become an essential part of our lives, offering a delicious and hassle-free dining experience for customers who may not want to go and sit in a restaurant. 

But for high-volume takeaway businesses, the battle for customer loyalty isn’t just about the food they are serving. Packaging plays a crucial role, and custom paper bags are often the first (and sometimes only) physical touchpoint with your brand.

Here's how to transform your paper bags into memorable marketing tools that elevate your brand and keep customers coming back for more.

It’s more than just functional

Paper bags serve several key functions that benefit both you and your customers. First and foremost, they ensure your delicious food arrives at its destination safely and securely. 

This functionality is essential, especially for high-volume businesses where speed and efficiency are crucial. 

But the power of paper bags goes beyond practicality. These seemingly simple bags can become powerful marketing tools. With a well-designed and memorable paper bag, you can tell your brand story, showcase your personality, and leave a lasting impression on your customers. 

Making memorable marketing on a budget

Creating impactful paper bags doesn't require a hefty budget. Here's what you need to consider to design paper bags that are both functional and visually appealing:

• Material Matters: For high-volume businesses, durability is key so choose a sturdy yet sustainable paper that can handle the weight of your typical takeout order. Consider the type of food you serve as well – greasy food might require a specific paper type to prevent leakage.
• Size Matters: Don't underestimate the importance of choosing the right size bag. Consider the volume of food you typically serve and choose a bag size that accommodates your needs. Oversized bags create an empty space, making the presentation less appealing and potentially wasting resources. Undersized bags, on the other hand, risk spilling or damage to your food.
• Colourful Canvas: Colour is a powerful tool for branding. Use colours that represent your brand identity and will resonate with your customers.
• Focus on Your Logo: Your logo is the cornerstone of your brand identity so it should be prominently displayed on the paper bag, ensuring it's easily recognisable. Customers should be able to identify your brand at a glance, even from a distance.

Want more help with designing your paper bags? Get in touch with our team today!

Tags: food takeaway, takeaway business, food delivery, marketing tips, marketing strategy, personalised paper bags