It’s a dog-eat-dog world out there for fast food businesses. Every detail counts, from pricing to where ingredients are sourced. With that in mind, could the presentation of your food be letting you down?

A juicy, delicious burger needs packaging that does it justice. But if you really want the limited-edition effect, you need to go for some limited-edition burger boxes – and Pack Genie could be the perfect partner to help you create something special.

Designing an eye-catching custom burger box is a savvy marketing move. Over and above being a convenient way to package and transport each order, a custom design can encourage customers to engage with your brand. The most creative designs could even end up trending on social media to create a buzz around your business.

Seasonal specials

Even though it may not feel like we have seasons in the UK, it’s still fun to create some seasonal designs to wow your customers.

• Summer: Box designs could be bursting with yellow and lime green, with sunglasses wearing burgers on a beach chair. 
• Autumn: Like the changing leaves, an Autumnal-themed box should have a rich and warm colour palette with oranges, deep reds, and browns. Include autumn leaves or festive pumpkin decorations, too.
• Winter: Start with a white base and add some shimmer for a textured metallic snowflake effect. 

Pop culture collaborations

Pop culture collaborations offer a fantastic opportunity to tap into existing fandoms and generate excitement around your limited-edition burger. 

Imagine a box showcasing a scene from the latest superhero movie, or featuring a playful design inspired by a beloved animated film. These instantly recognisable visuals will have fans eager to get their hands on a piece of movie magic.

Experiential branding

Limited-edition burger boxes can go beyond just looking good – they can create a truly interactive and memorable experience for your customers.

Incorporate a game or puzzle on the box, like a maze leading to a hidden discount code, a word search using burger-related words, or even a build-your-own-burger illustration where customers can check off their desired toppings. 

Get creative with your burger box designs

Remember, the key to a successful limited-edition burger box is to create a design that is not only eye-catching but also reflects the unique selling proposition of the burger itself.  Is it a limited-time flavour? A collaboration with a celebrity chef? Highlight these aspects in the box design to generate excitement and collectability.

Pack Genie can help you bring your wildest limited-edition burger box ideas to life with a range of customisation options that will make your limited-edition burger boxes look as delicious as the burgers themselves! Starting from only 1000 units check out here. 

Get in touch with the team today to find out more.

Tags: burger box, fast food packaging, fast food business, packaging inspiration, packaging ideas, packaging tips