Almost every business nowadays is livening up their packaging with custom-printed boxes, stickers, and more! Branded packaging is a great marketing tool and helps raise brand awareness, reinforcing your brand with the people that matter the most: your customers.

Yet, with many businesses now making their unboxing experience exciting and professional, it’s important your packaging really pops to help you stand out from the crowd. Here’s how our custom printed packaging tape will help you do just that.

1. Branding combined with functionality

You’re probably already using tape to package your products. It’s functional and helps hold your box closed during transit. However, when it comes to your product packaging, each element provides a valuable opportunity to showcase your logo. This may seem obvious when it comes to the box, but tape is often forgotten about and then applied at the end of the packaging process without a second thought.

This is a missed branding opportunity. Make every inch of your packaging count! As a packaging element that is both functional and boosts your branding, custom tape really is an all-in-one solution.

2. Unique and noticeable

As most businesses are focused on the design of the box itself and the packaging elements used inside, custom printed tape is not as widely seen as other forms of branded packaging. By using custom printed tape, when your parcel arrives at a customer’s front door, it automatically stands out from the competition. You’re not simply going along with with other companies have been doing; you’ve thought outside the box (quite literally!) to make a more unique and memorable unboxing experience for your customers. Plus, it gives them instant brand recognition as soon as your product arrives at their door.

3. Keep packaging costs down

Although many companies are making the transition to branded packaging, smaller independent businesses may not have the financial resources to cover custom printed mailer boxes, which are typically expensive. If this sounds like you, custom printed packaging tape could be the solution you need. It is a much more affordable investment and with tape, a little goes a long way. This is an innovative way to turn a plain cardboard box into memorable branded packaging, encouraging your customers to purchase from you again in the future. What’s more, despite the low cost, it looks extremely professional, helping to increase the value of your brand with very little overhead.

Find our full range of custom printed paper tapes here

Tags: printed packaging, custom tape, packaging tape