When you order a burger, you probably don’t even notice the box it comes in.  

Even though packaging is one of the most effective ways to communicate directly with customers, most companies overlook the huge range of sales, branding and marketing opportunities that this foodie staple also has to offer.

As a fast-food business owner, you can leverage this subtle marketing technique to promote your brand, boost sales, and increase customer loyalty, all with minimal time and effort. 

So, how exactly can you turn ordinary boxes into your company’s secret weapon? In this article, we’ll give three tips and tricks that have successfully kept customers coming back for more, time and time again.  

1. Use Branding to Encourage Loyalty 

Your custom burger boxes don’t need to go unnoticed.  Delivering your brand’s messaging through packaging is easy with two simple steps: 

• Create an Instantly Recognisable Design: Your box's style and messaging should reflect your restaurant’s overall branding. These boxes could end up anywhere – a recognizable design means everyone knows whose burgers look so tasty. 

• Turn Boring into Exciting: Most burger boxes go straight into the bin without a second glance. Draw your customers in with an eye-catching design to initiate the box’s use as a sales tool.  

2. Drive Customers to Other Channels

Once you have your customer’s attention, it’s time to do something with it. Promoting your pre-existing marketing campaigns is one of the simplest ways to boost sales. Try these tips: 

• Increase Engagement on Social Media: List what platforms you are on, your account name, and your website so that interested customers have a straightforward way to see more of your burgers.  

• Use the Space to Sell: Do you have a special discount coming up for loyal customers? How about a brand-new burger on the menu? Use the burger box as a mini billboard to promote your other offerings. 

3. Add a Direct Message to Your Customer

You’ve held your hungry client’s attention this far. Now it’s time to speak directly to your customers – here’s a few ideas:

• Encourage them to share their experiences: Try creating a custom hashtag or online trend for your box, pushing customers to share their experiences online. 

• Include a Loyalty Card: Want to keep them coming back for more? Slide a sticker into the box – collect nine and get your tenth burger free. Now that’s a deal. 

The Best Burgers Come in Cool Packages

Getting small details right can make more of a difference than you might think.

If done correctly, burger packaging can have a massive positive impact on your sales and customer retention. Check out our custom printed burger boxes to explore how you can instantly boost your brand. 

Tags: burger packaging, burger boxes, delivery food, fast food business, marketing tips, packaging tips, packaging inspiration